Kel, otherwise known as Mrs Smart Money, is a money coach, author and speaker. She helps intelligent, hard-working women fed up being on the back foot with money and life. She has harnessed her experience, science and financial background to develop a formula to get your income working for you to take the stress out of money and buy back your freedom and choice, one slice at a time.

In 2018, she walked away from her 16-year career as she felt that her children’s childhood was passing her by, and she wasn’t around to see it. She knew there had to be a better way to build a life; where she could balance work, money and family. 

With the household income cut in half. Kel embarked on a mission to make the remaining income work as hard as possible. This challenge resulted in the No Spend Year in 2019, where she succeeded in reducing her family’s outgoings by over €27,000 and had the best year of her life. She subsequently penned the sell-out book, Mindful Money

She channelled everything she’s learned, through her writing, experience and QFA qualification into a powerful 6-week coaching formula to help others build the life they deserve by applying the power of mindset, systems and healthy money habits. 

Money is a skill, and if appropriately taught with a formula and systems that work, anyone can win the game of money and life. 


My Mission

'I am on a mission to make this generation of women the most financially resilient in Ireland's history.'

How I do this...

I do this by transforming how female professionals look act, think about, and handle their money. I offer a wealth-building approach from the inside out, rather than outside in.

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